![]() In a series of workshops, we explored how we might use colour to express how we feel, using stickers as the medium. We worked with a group of seven people with aphasia – a language impairment following brain injury such as a stroke. Our research developed from an interdisciplinary collaboration across the social sciences, art theory and practice and speech and language therapy. In particular, we are interested in the potential of using colour as a visual language to express emotions for people with communication difficulties. Given the links between colour and emotion, we wanted to consider whether colour could be used as a language to express how we feel. Additionally, research has found that different shades of the same colour (for example pale blue and dark blue) can have completely different connotations when people are asked to specifically relate their mood to a colour.Ī new language? © Nir Segal How to use colour to communicate Studies seem to conclude that colour can affect mood, but they do not agree on which moods are brought out by which colours. The other suggests a more psychophysiological basis for this relationship between colour and mood, implying that it is universal. One holds that this relationship is culturally determined, and therefore varies across people and cultures. These divide into two main views as to what the relationship between colour and emotions is. There is some accepted research on the psychology of colour, although there is little empirical work and only a few systematic studies. Another key writer is the artist Joseph Albers, whose seminal study on The Interaction of Colour (1963) focused on the effect of colour on altering human perception. ![]() Goethe’s work is poetic rather than scientific and based on his own subjective experience, but is a spellbinding account of the emotive experience of colour. In the 19th century, the poet Johann Wolfgang von Goethe wrote his Theory of Colour (1810), a treatise on the nature and function of colour in relation to mood. The impact of colour on emotion has long been of particular interest to artists, poets and philosophers. Why are certain emotions associated with certain colours? And where did these associations come from? Angry people “see red” while yellow is associated with happiness, and in contrast, black and shades of grey have negative connotations. Jealousy is implied if someone is described as being “green with envy”. Journal of Experimental Psychology: General, 123(4), 394-409.When people are sad they are often said to be “blue”. Light therapy for seasonal and nonseasonal depression: Efficacy, protocol, safety, and side effects. Journal of Environmental Psychology, 21(2), 179-190. Can including prosocial messages in advertising increase consumers' intentions to purchase and recycle? Journal of Marketing, 75(4), 96-109. Cross-cultural universals of affective meaning. A cross-cultural study of environmental colour preference: Comparisons between Australia and Taiwan. Blue or red? Exploring the effect of color on cognitive task performances. Color, environment, & human response: An interdisciplinary understanding of color and its use as a beneficial element in the design of the architectural environment. Morning vs evening light treatment of patients with winter depression. Journal of the Academy of Marketing Science, 40(5), 711-727. Exciting red and competent blue: The importance of color in marketing. The impact of light and colour on psychological mood: a cross-cultural study of indoor work environments. Küller, R., Ballal, S., Laike, T., Mikellides, B., & Tonello, G. Relationship between color and emotion: A study of college students. Psychology: Red enhances human performance in contests. Waiting for the web: how screen color affects time perception. J., Chattopadhyay, A., Sengupta, J., & Tripathi, S. The color red reduces snack food and soft drink intake. Social Psychological and Personality Science, 3(3), 331-338. Anger as seeing red: Perceptual sources of evidence. Annual Review of Psychology, 65, 95-120.įetterman, A. Color psychology: Effects of perceiving color on psychological functioning in humans. The Malaysian Journal of Medical Sciences, 20(2), 3-9.Įlliot, A. The influence of colour on memory performance: A review. Color & Human Response: Aspects of Light and Color Bearing on the Reactions of Living Things and the Welfare of Human Beings. Journal of Environmental Psychology, 25(3), 249-259.īirren, F. Exposure to restorative environments helps restore attentional capacity.
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